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1) Definition of survey :

Surveys are research methods used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest. They can have multiple purposes, and researchers can conduct them in many ways depending on the methodology chosen and the study’s goal. (sumber https://www.questionpro.com/blog/surveys/)

2) Function of survey :

Surveys are used to gather or gain knowledge in fields such as social research and demography. Survey research is often used to assess thoughts, opinions and feelings. Surveys can be specific and limited, or they can have more global, widespread goals. (sumber https://en.m.wikipedia.org/wiki/Survey_(human_research) )

3) Expression to writing

• Three Absolutes: Ever, Always, and Never

When writing survey questions or response options, watch for keywords that make statements absolute. Ever, always, and never are three such absolute words to watch for.

The potential problem with questions phrased with absolute words is that respondents will be more likely to agree or disagree to items phrased in the absolute. That may not be helpful.

• Four Modal Verbs: Could, Should, Might, and Would

But what gets used loosely in conversation can be interpreted more literally in surveys. Watch for the following modal verbs, which have subtle differences in meaning: could, should, might, and would.

Could implies something is possible or impossible: Could you recommend the product?

Should implies judgment: Should you recommend the product?

Would implies definite future action: Would you recommend the product?

Might implies permission and possible future action: Might you recommend the product?

(sumber https://measuringu.com/nine-watch-words/ )

4) Type of survey

The Most Common Types of Surveys

There are so many survey types, but we’ll explore 7 types of surveys in depth since these are the most common and beneficial for most companies.

1. Online Surveys

Online surveys are one of the most popular types of surveys and for good reason. Online surveys are easy to create, disseminate, and gather responses—challenges many other survey types face.

2. Paper Surveys

Paper surveys are sometimes looked at as old fashioned, but they do still reach an audience that can’t access many other forms of surveying. Many audiences—like senior citizens or those without internet access—are far more likely to respond or far more comfortable with paper surveys than online surveys. Plus paper surveys are often easier to read for many since they’re printed in large fonts with black text on white paper.

3. Mail Surveys

Mail surveys are one of the most traditional surveying methods. While some people may look at them as old fashioned, there’s a reason this method has been around for so long: it feels authentic and offers you access to an audience that may be less inclined to respond online. Those demographics who are less likely to answer an online email survey are often familiar with mail surveys and will be willing to respond. In addition, mail surveys also have a wide geographic reach since most places are accessible by post.

4. Telephone Surveys

Telephone surveys are another more old fashioned method of surveying that has been around since landlines. Now that nearly everyone carries a phone with them or has one at phone, telephone surveys are alive and well in surveying methods. For a telephone survey, a real live interviewer will ask a series of questions and record responses. With modern technology, it’s easy for interviewers to insert responses directly into a computer system to chart and track data. In addition, telephone surveys let interviewers add a personal touch to the conversation that isn’t possible for online, mail, or paper surveys. The chance to ask follow-up questions can give the interviewers a chance to probe for deeper insights and emotions.

(sumber https://inmoment.com/blog/types-of-surveys/ )

5.) Example Survey